Our Story

Our Story

WE ARE LIFE BRAND! MEET D'ANDRE & KRYSTAL! Just a few years ago with the killing of entrepreneur, activist, and Grammy award-winning artist Nipsey Hussle, it seemed as though our world was at its absolute worst. It felt as though no crime was larger than jealousy.

There had to be more to LIFE!
We sat on the bed as we watched the funeral televised and something hit us out of nowhere. That "something" was: “what can we do to show people that there are still people walking earth who genuinely know how to love, know how to inspire, know how to forgive, and know how to encourage?" In agreement, we decided that clothing was the route to go. It’s something we will always need!! LIFE ESSENTIALS!

We brainstormed ideas of a business name and decided to call the brand “LIFE”. LIFE being an acronym for Love, Inspire, Forgive, and Encourage. Focusing on the 4 of the most important things in LIFE, this message will spread worldwide.

No matter what you are experiencing in LIFE, rememeber that you can always love, inspire, forgive and encourage someone else.
Back to blog