Best Sellers

Built On Love

This clothing & apparel brand was created to show you that equality and unity can be fashionable. We are also changing the mindset of people while putting unique, stylish clothing in your closet. We are built on 4 essentials; Love, Inspire, Forgive, and Encourage.

Read More

  • Merging Unity + Fashion

    Who would have known that standing for something could look this good? Let your clothes have a purpose like your LIFE!

  • Quality

    We pay special attention to all fabrics that are used - from outsourcing to our logo designs and production, customer service is our #1 priority. Quality over quantity!

  • Fast Shipping

    Speedy, same day shipping on all orders placed before 3pm EST.

Blog posts

  • Our Story

    Our Story

    WE ARE LIFE BRAND! MEET D'ANDRE & KRYSTAL! Just a few years ago with the killing of entrepreneur, activist, and Grammy award-winning artist Nipsey Hussle, it seemed as though our...

    Our Story

    WE ARE LIFE BRAND! MEET D'ANDRE & KRYSTAL! Just a few years ago with the killing of entrepreneur, activist, and Grammy award-winning artist Nipsey Hussle, it seemed as though our...